WHAT DOES THIS PRIVACY STATEMENT APPLY TO?
This Privacy Statement applies to your personal information collected or processed by Happy Childrens and its affiliated entities (collectively, “Happy Childrens,” “we,” “us” or “our”) through its applications, platforms, services, or other resources related to, distributed on, or available through this website where this Privacy Statement is located or referenced (collectively, this “Site”). Please read this Privacy Statement carefully to understand our policies and practices regarding your personal information and how we will treat it.
This Privacy Statement may change from time to time. We will notify you of changes by posting an updated copy to the Site, or by notifying you of material changes to this Privacy Statement by posting a notice on our home page for a reasonable period of time and changing the “Last Updated” date above. So please check it periodically for updates.
If you are a California resident, see Section 8 for information provided pursuant to the California Consumer Privacy Act, including how to request that we not “sell” or “share” your personal information by clicking “Your Privacy Choices.”
WHAT CATEGORIES AND SPECIFIC PIECES OF PERSONAL INFORMATION DO WE COLLECT AND PROCESS?
We (and the vendors and other parties we use to perform services on our behalf) may collect or process various categories and specific pieces of personal information, including the following in the last 12 months:
Contact Information and Other Identifiers
We collect contact information and other identifiers, which may include names, shipping addresses, dates of birth, telephone numbers, social media account handles, and e-mail addresses such as when you provide them to us during online registration, when placing an order, or when doing business with us. The Site may allow you to establish a username and password to set up an account and to provide security questions and answers in connection with your account.
Contact information and other identifiers are sourced directly from you or from third party providers, such as data brokers or social media platforms. They are used to provide and improve the features, products and services you request; for registration and promotions; to communicate with you and provide you with information; to provide you with personalized content, information, and to send you coupons, offers and other information on our products or our family of companies; when we perform our obligations under a contract with you; and to deliver relevant advertising; and/or for research purposes.
Commercial, Customer Records, and Preference Information
We may collect payment card and other payment details if you make a purchase. We may also collect information about your purchase history and preferences. This information is generally sourced directly from you when you call, email, place an order for products or services, or otherwise communicate with Happy Childrens. This information is used to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you coupons, offers, and other information on our products or our family of companies; when we perform our obligations under a contract with you.
Device, Internet, and Network Activity
For example, we may collect Internet Protocol (IP) address or device identifier, your Internet service provider, your device’s operating system, browser type, websites visited before or after you visit our website, pages viewed and activities at our website, as well as your interaction with advertisements. We or our vendors may also collect and record page interaction information and other electronic communications and content from your use of the Site (such as content entry, mouse movements, online chats, screen captures, the date, time, and location of your visit, what areas of the websites you visit and for how long, what search terms or other data you enter, and what products or content or links you view and click on), and methods used to browse away from the page. We or our vendors may also embed technologies (which may include, for example, web beacons, tags, and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise permit other parties to also collect this information. Third-party service and advertising partners may also collect information automatically.
Device, internet, and network activity is generally sourced indirectly from you (e.g., from observing your actions on this Site) or from third party service providers, such as a data analytics provider. This information may be used to provide you with personalized content, information, and to send you coupons, offers, and other information, and/or to deliver relevant advertising. This information may also be used for analytics and to help us update, develop, and improve the Site and our products, services, and advertising.
Geolocation information is sourced from your devices and from the information you submit or provide. Geolocation information may be used to provide you with personalized content, information, and to send you coupons, offers, and other information on our products or our family of companies, and/or to deliver relevant advertising.
If you apply for a job, we will collect information submitted to us to indicate your interest in a position, including your indicated job preferences, work history and information provided on job applications.
Professional or employment-related information is sourced directly from you or from third party service providers (i.e., background check provider). This information is used to process employment applications and when we perform our obligations under a contract with you.
Using other pieces of personal information collected about you, we may draw inferences about you. Inferences drawn from other personal information is sourced indirectly from you (e.g., from observing your actions on this Site) or from third party service providers, such as a data analytics provider. Inferences are used to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you coupons, offers, and other information on our products or our family of companies, and/or to deliver relevant advertising.
Information You Submit, Provide, or Post
For example, we collect information you submit on this Site and our social media pages. We also collect information when you interact with us, such as comments, use of our chat features, photos, or other information that you post, through blogs, message boards, or social networking opportunities or other interactive forums.
Information From Third Party Sources
We may collect information from other sources, including contact lists, and demographic information from third parties and other sources. This data may be combined with other information that we collect and use for the purposes described in this Privacy Statement.
WHY DO WE COLLECT AND HOW DO WE USE YOUR PERSONAL INFORMATION?
We may use your personal information for a variety of purposes, including:
Providing the features, products and services you request
We may use the personal information we collect about you to fulfill your requests for, and enable your use of, our features, products and services.
Registration, contests and promotions
We may use your personal information to enter you in contests if you so choose to enter, to notify you of results and to register you for certain features, products and services in line with your chosen marketing preferences.
To communicate with you and provide you with information
We may use your personal information to communicate with you, to respond to your questions or comments, to provide you with updates and news and, if you have indicated your interest in positions at Happy Childrens, to alert you when job vacancies that fit your profile arise.
To provide you with personalized content, offers, and other information
We may use your personal information to provide you personalized offers and content. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting. If you register with us, we may send you our email newsletters.
When we perform our obligations
We may use your personal information to carry out our obligations including obligations under the agreement that we have with you. We also may use information collected offline to notify you (or have the manufacturer notify you) of any safety or parts recalls.
To advertise, market or provide you with offers
We might use your information to serve you ads about products, services and offers we think might interest you. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting. Sometimes our brands will make offers, coupons and information, including catalogues, available to you through the mail. We also may use demographic and preference information to allow advertising related to Happy Childrens products and services to be targeted to the users for whom they are most pertinent. This is designed so that users will see advertising that is most likely to interest them, and advertisers can display their ads to people who are most likely to be receptive.
To improve, test, analyze and develop our products and services
We may use the personal information that we collect to improve the Happy Childrens family of product offerings, services, as well as this Site and features. We might use your information to customize your experience with us and to conduct research and analysis.
We use information for security, safety, and due diligence purposes
We may use your information to protect our company, customers and our business partners and their respective personnel. We also use information to protect our Sites. We may also use information for due diligence or evaluations in connection with corporate transactions.
We use information to comply with our obligations, administer our website and services and for internal operations
For example, we use information to administer the Site, such as troubleshooting, data analysis, and testing.
We use information for hiring purposes
For example, we may use information to review your job applications and contact you about employment opportunities.
We use information to verify requests made pursuant to this Privacy Statement and for other verification purposes
We will use certain pieces of information to verify your identity if you make requests pursuant to this Privacy Statement. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.
For certain automated decision-making activities
To the extent permitted by applicable law, we may use the personal information we collect for serving online advertising, and/or generating a profile for you.
When you engage with Happy Childrens content through third-party social networking sites
Happy Childrens may offer social networking opportunities where personal information may be posted and collected by Happy Childrens. Be sure to check posted rules before entering the particular site. Anything you post online is public information, and we are not responsible for anything you voluntarily post online.
Contact a Happy Childrens customer service or sales representative
When you contact a Happy Childrens customer service or sales representative, personal information used to fulfill your particular inquiry may be requested. Such personal information may also be used to track a claim, open a problem report, or other administrative process that requires personally identifying you.
We use information as otherwise permitted by law or as we may notify you from time to time.
HOW DO WE SHARE AND DISCLOSE YOUR INFORMATION?
We may share or disclose your personal information:
- With the Happy Childrens family of companies and our parent, subsidiaries, and affiliates.
- With Happy Childrens’ licensees, retailers that offer goods and/or services branded under marks owned by Happy Childrens, or other Happy Childrens’ business partners.
- With vendors or agents. For example, we may share your personal information with companies we have hired to provide services on our behalf.
- Where your personal information may be transferred along with other business assets.
- Where we have received your direction or consent to the disclosure of your personal information.
- To comply with the law or respond to legal process or lawful requests, including from law enforcement and government agencies.
- To conduct investigations of consumer complaints or possible breaches of law, to protect the integrity of the Site, to fulfill your requests, or to cooperate in any legal investigation.
- To protect the rights or property of the Happy Childrens family of companies, our customers or others, including enforcing the terms governing your use of the services.
- To act on a good faith belief that access or disclosure is necessary to protect the safety of our associates, customers or the public.
- To support other legitimate business purposes including but not limited to legal compliance.
- To other parties for their marketing purposes. These parties may include our retail partners, co-sponsors, social media platforms, advertising networks, and ad tech companies. They may also include other parties in whose products or services we believe you may be interested. These parties may also disclose your information to others. These parties may use the information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. These parties may also send you information about events or products by mail or email.
- We may share information for other reasons we may describe to you or as permitted or required by law.
- We may share anonymized or de-identified information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on this Site, and on websites of third parties. We may combine anonymized or de-identified information we collect with additional anonymized or de-identified information collected from other sources. We also may share aggregated and anonymized information with third parties, including advisors, advertisers, and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our website and the most popular features or services accessed.
- WHAT ABOUT CHILDREN’S PRIVACY?
The Site is intended for adults over the age of 18. The Site does not knowingly solicit or collect personally identifiable information online from children under the age of 18. If you become aware that a child under 18 has registered for our email newsletters, or otherwise provided us with their personal information, please report the use by emailing us at the contact information in page. If we become aware of a user under the age of 18 providing information on this Site, our policy is to terminate that account and purge our databases of personal information provided by that user to the extent feasible.
COOKIE NOTICE AND OUR POLICIES REGARDING ONLINE INTEREST-BASED ADVERTISING
“Cookies” are data files that a website sends to your computer while you are viewing the site. These data files include information that allows this Site to remember important information that are designed to make your use of this Site more efficient and useful to you. Information obtained via cookies may include personal information.
How do we serve advertisements through online interest-based advertising?
At times we display ads both on our network of owned and operated websites and on the websites of third parties. When you visit one of our websites or view ads that we serve elsewhere online, you may see different kinds of ads, such as text ads next to search results or video ads on web pages. Sometimes, these ads are based on the content of the pages on which they appear. Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. With interest-based advertising, the goal is to show you ads that are most relevant to you.
To do this, we and some of our third-party advertising companies use technologies such as cookies, pixels, tags, and web beacons to collect information about your interaction with our websites and other third-party websites (“Online Data”). The Online Data can include:
o The webpages, products and services you view and links you click when using our websites and services as well as third-party websites;
o Our e-mails that you view and links you click on within that e-mail;
o Whether you view or click on ads that are shown to you;
o Demographic or interest data, including general geographic location derived from IP address;
o The search terms you enter when using certain search services.
We and our third-party advertising partners use this Online Data to paint a more accurate picture of the interests of the audiences with which we interact – including you – so that we can serve ads that are more relevant to those interests. In addition, our advertising partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) for reporting website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail advertisements.
A Note on Google Analytics — To help facilitate the delivery of relevant content, we use Google Analytics Advertising Features, which you can learn more about and opt-out from here.
How can you opt-out of receiving interest-based ads from us?
If you are no longer interested in receiving interest-based ads from this Site, you can opt-out by using the instructions below. Please note, however, that opting-out does not mean you will no longer see ads from us. It simply means that the ads from us you do see will not be based on your particular interests.
You can also generally opt-out of receiving certain interest-based ads from third party advertisers who are members of the Network Advertising Initiative (“NAI”) or who follow the DAA Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
When you opt-out using these methods, a cookie will be placed on your device indicating that you have opted-out of certain interest-based advertising. Choices you make regarding cookies are website, device, and browser specific. This means you need to adjust your cookie preferences on each website, device, and browser you use. If you delete or block your cookies, you will need to opt-out again and you will not be able to use all of the features of our Sites, including the customization features associated with creating a user profile. These websites also provide detailed information about interest-based advertising and tips for managing your online privacy.
Different types of cookies used by us, include
o Strictly Necessary cookies let you move around the website and use essential features.
o Performance cookies collect information about how you use our website, e.g., which pages you visit, and if you experience any errors.
o Functional cookies are used to provide services or to remember settings to improve your visit.
o Targeting cookies are linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. The third party provides these services in return for recognizing that you have visited our website.
What are web beacons and how do we use them?
Some of our Web pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters, they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content.
How We Respond to Do-Not-Track Disclosures
We do not support “Do Not Track” browser settings and do not currently respond to such signals.
WHAT ELSE DO YOU NEED TO KNOW?
Where is your information stored and processed?
Personal information collected on our Sites and services, or received by Happy Childrens from you or third parties, may be stored and processed in the United States or any other country where we or our service providers maintain facilities. The servers and databases in which personal information may be stored may be located outside the country from which you accessed this Site and in a country that does not have the same privacy laws as your country of residence. Employment opportunity related queries may also be transferred to any member of the Happy Childrens family of companies. By visiting this Site and submitting information, you consent to such collection, processing, transfer and/or storage of any personal information that you submit. Please note: our policies may differ by region, so if you visit one of our websites in a different region, please check to see if there is a Statement specific to that location.
How long do we store your personal information?
We retain and store your personal information for as long as we have a legitimate business purpose to do so and in accordance with our data retention policies. We also keep information as otherwise required or permitted by law.
What about personal information that is publicly available (such as in chat rooms, message boards, or other interactive forums)?
We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may post comments or information for our visitors’ enjoyment. If there is a chat room, bulletin or message board, social networking opportunities or other interactive areas where personal information may be posted at this website, be sure to check posted rules before entering, as you will be bound by them as well as our Terms of Service. Anything you post online is public information, and we are not responsible for anything you voluntarily post online. Users should exercise caution when disclosing personal information online.
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information we have collected from you.
Opting-out of receiving our marketing emails and text messages
To stop receiving our promotion emails, you can follow the instructions in any promotional message you receive from us. If you receive promotional text messages from us, you may opt-out by replying “STOP”. After you send the message “STOP” to us, we will send you a reply message to confirm that you have been unsubscribed. Even if you opt out of getting marketing messages, we may still send you certain transactional messages. These include responses to your questions.
How do we safeguard your personal information?
We have implemented administrative, physical and technical safeguards designed to help protect your personal information. No security measures can be 100% secure, however, and so we recommend that you take additional measures to protect yourself and your personal information, including by installing up to date anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.
International transfer of personal information
Please note that this Site is directed towards users who reside in the United States. By using this Site, you consent to the collection, storage, processing, and transfer of personal information in and to the United States, or other countries and territories, pursuant to the laws of the United States.
WHAT ARE YOUR CALIFORNIA PRIVACY RIGHTS?
If you are a California resident, please note the following regarding how we collect, use, and disclose your personal information as described in this Privacy Statement, including in the past 12 months:
We may collect, use, and disclose for our business and commercial purposes, categories of personal information as set forth in applicable California law, including: Identifiers; payment and customer records information; characteristics of protected classifications under California or federal law (such as demographic information like age and gender); commercial information; professional or employment information; internet or other electronic network activity information; geolocation data; education information; audio, electronic, visual, or similar information; and inferences. We may collect categories of sensitive personal information as set forth in applicable California law, including account login credentials when combined with passwords. Please see Section 2 for additional details.
We collect and use the above categories of personal information for the business and commercial purposes described in Section 3 of this Privacy Statement.
We collect these categories of personal information from the sources described in Section 2 above.
We may disclose each of the foregoing categories of personal information for the business and commercial purposes described in Section 3 of this Privacy Statement to the extent permitted by applicable law to the categories of parties as described in Section 4 of this Privacy Statement.
We may “sell” or “share” categories of personal information, including: identifiers; internet or other electronic network activity information; geolocation information; and inferences. We may “sell” or “share” these categories of personal information to the categories of third parties described in Section 4 of this Privacy Statement for the purposes described in Section 3 of this Privacy Statement.
We retain and store your personal information for as long as we have a legitimate business purpose to do so and in accordance with our data retention policies. We also keep information as otherwise required or permitted by law.
From time to time, we may collect personal information in connection with a promotion, offer, program, or discount. The offers and incentives made available through them are generally related to the value of the relationships that we have with the individuals who participate. Participation is voluntary and you may withdraw at any time by emailing us using our contact information below.
California law affords residents of California certain rights, including:
- Access: You have the right to request that we disclose to you the categories of personal information we collected about you; the categories of sources for the personal information we collected about you; the categories of personal information we sold, shared, or disclosed; our business or commercial purpose for collecting, selling or sharing that personal information; the categories of third parties with whom we disclosed that personal information; and the specific pieces of personal information we collected about you over the past 12 months.
- Do Not Sell or Share My Personal Information: You have the right to opt out of the “sale” or “sharing” of your personal information. For purposes of this Section, “sale” means the sale of your personal information to an outside party for monetary or other valuable consideration, and “share” means the disclosure of your personal information for cross-context behavioral advertising purposes, subject to certain exceptions set forth in applicable California law. Please note that if you make a request to opt out of sale or share and you would like to opt out of cookie-based tracking for behavioral advertising purposes, you will need to separately set your cookie preferences by clicking on the Cookie Settings link that may be in the footer of our Site or broadcasting an opt-out preference signal recognized by Happy Childrens, such as a Global Privacy Control signal, on the browser or browser extensions that support such a signal. You may also set your cookie preferences for your browser as described in Section 6 of this Privacy Statement. Please keep in mind that your settings are specific to the Site you were on when you set your preferences. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache. We do not knowingly sell or share the personal information of minors under 16 years of age;
- Deletion: You have the right to request that we delete your personal information that we have about you, with certain exceptions as provided by law; and
- Correction: You can request that we correct inaccurate personal information that we maintain about you.
We will not discriminate against you for exercising any of these California privacy rights.
California consumers can make a request related to these rights by emailing us at the email address in page, or by calling (818) 517-8887. Note that there may be restrictions regarding the number of times you can exercise these rights. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
We will take reasonable steps to verify your identity prior to responding to certain of your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. You may designate an authorized agent to make a request on your behalf. However, you must provide the agent written permission authorizing the agent to submit the request on your behalf. The agent must also verify their identity with us directly before we will provide your information, unless prohibited by applicable law.
We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.
California residents may also request once each year if we have disclosed their personal information to third parties for their direct marketing purposes. To make such a request, please contact us by emailing us at the contact information provided below and put “Shine the Light Inquiry” in the subject line of your request.
WHAT ARE YOUR COLORADO, CONNECTICUT, AND VIRGINIA PRIVACY RIGHTS?
This Section supplements the information contained in this Privacy Statement and applies solely to residents of Colorado, Connecticut, or Virginia. If you are a resident of Colorado, Connecticut, or Virginia, you may make the following requests with respect to your personal information in accordance with applicable law:
- Confirmation/Access: You can request to confirm whether we process your personal information. Subject to certain exceptions, you can also request a copy of your personal information.
- Deletion: You can request that we delete your personal information.
- Correction: You can request that we correct inaccurate personal information we maintain about you.
- Opt-Out of Targeted Advertising: We may use personal information obtained from or in connection with your activities across unaffiliated sites to send more relevant advertising to you. You can request that we stop using your personal information for such targeted advertising.
- Opt-Out of Sale: You can request to opt-out of the “sale” (as defined in applicable state law) of your personal information to a third party.
To exercise your privacy rights, email us at the email address in page, or call (818) 517-8887. We will take reasonable steps to verify your identity prior to responding to certain of your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.
We may “sell” or process for targeted advertising certain of the categories of personal information including: identifiers; internet or other electronic network activity information; geolocation information; and inferences. We may “sell” these categories of personal information to or with the categories of third parties described in Section 4 of this Privacy Statement. For purposes of this paragraph, “sell” means the sale of your personal information to a third party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable Colorado or Connecticut law. Please note that if you would like to opt out of sales or targeted advertising through certain cookie-based tracking for advertising purposes, you will need to separately set your cookie preferences by clicking on the Cookie Settings link that may be in the footer of our Site or broadcasting an opt-out preference signal recognized by Happy Childrens, such as a Global Privacy Control signal, on the browser or browser extensions that support such a signal. You may also set your cookie preferences for your browser as described in Section 6 of this Privacy Statement. Please keep in mind that your settings are specific to the Site you were on when you set your preferences. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your cookie-related selections are specific to the device, website, and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.
We may deny certain requests and will explain why your request was denied and how to appeal our decision, as required by applicable law. If you are not satisfied with the outcome of your request, you may submit an appeal by sending an email using the contact information in page with your state of residence and “Appeal” in the subject line. For questions, you may also contact us by calling or emailing the contact information in page.
Note that for purposes of these requests under this Section, personal information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider.
If you are a resident of Colorado or Connecticut, you may designate an agent to submit an Opt-out of Sale or Opt-out of Targeted Advertising request on your behalf. Proof to verify your identity and the authorized agent’s authority to submit requests on your behalf is required, or we may deny the request.
From time to time, we or our vendors on our behalf may collect personal information in connection with a promotion, offer, program, discount or other benefits. We or our vendors may disclose such personal information to the categories of third parties described in Section 5 of this Privacy Statement.
NOTICE TO RESIDENTS OF THE STATE OF NEVADA
If you are a resident of Nevada, you have the right to opt-out of the “sale” of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by clicking here.
WHAT SHOULD YOU DO IF YOU HAVE QUESTIONS OR WANT TO CONTACT US?
Some Happy Childrens programs provide you with access to view or update personal information online. Check where you registered to learn if you can view or update your personal information there.
If you have a concern, please contact us here, or at the contact information below.
Happy Childrens Online Store
59 Navy St. 0123# Apt 2. Venice Beach. 90291.CA.